BGH – Music Magnetron
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the Australian Father’s Day Weekend. Manland is a crèche for adults – inspired by the famous IKEA kiddies hangout Smaland – where husbands and boyfriends who hate shopping can watch TV, play table football, eat hotdogs and play Xbox games. Brilliant idea that created a worldwide buzz!