Björn Borg – Let’s Break Up
Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the Australian Father’s Day Weekend. Manland is a crèche for adults – inspired by the famous IKEA kiddies hangout Smaland – where husbands and boyfriends who hate shopping can watch TV, play table football, eat hotdogs and play Xbox games. Brilliant idea that created a worldwide buzz!