IKEA – Movie Marketing

31 December 2009 | Durables

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing teams hired by the Swedish company used this fact to create a buzz around the new catalogue in cinema centers. As soon as an IKEA-product showed up in a movie, they projected the name and price on the screen. The results are quite funny.

Brandactivation wishes everybody a healthy and creative 2010!
 

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