Sony Xperia – The Wet Experience
The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof ...
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing teams hired by the Swedish company used this fact to create a buzz around the new catalogue in cinema centers. As soon as an IKEA-product showed up in a movie, they projected the name and price on the screen. The results are quite funny.
Brandactivation wishes everybody a healthy and creative 2010!