Philips – Hideouts
To promote a new line of frameless smart-tv’s Philips came up with this cool online treasure hunt. They have hidden ten tv’s across the world. The action site reveils ...
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing teams hired by the Swedish company used this fact to create a buzz around the new catalogue in cinema centers. As soon as an IKEA-product showed up in a movie, they projected the name and price on the screen. The results are quite funny.
Brandactivation wishes everybody a healthy and creative 2010!