E-Dina – WaterLight
At least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours. That insight inspired creative agency Wunderman Thompson Colombia ...
ThisAbles is far more than just a clever play on words. It’s an awesome product innovation idea that — true to the IKEA brand values – democratizes design and creates a better everyday life for as many people as possible. In the Israeli campaign the furniture retailer makes home furniture accessible for people with disabilities by developing add-ons to its most essential products, offering them free to download and 3D print on a designated website alongside a full web series of video tutorials. Rightful Grand Prix winner at this years Cannes Lions festival.