IKEA – ThisAbles

ThisAbles is far more than just a clever play on words. It’s an awesome product innovation idea that — true to the IKEA brand values – democratizes design and creates a better everyday life for as many people as possible. In the Israeli campaign the furniture retailer makes home furniture accessible for people with disabilities by developing add-ons to its most essential products, offering them free to download and 3D print on a designated website alongside a full web series of video tutorials. Rightful Grand Prix winner at this years Cannes Lions festival.