Iliad – The Truest CEO

19 February 2019 | Services

Corruption, populism, false promises: Italy  has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises total honesty. To prove this to Italians CEO Benedetto Levi showed some balls. He was connected to a lie detector during a live interview on Facebook in which people could ask him questions. The result? A great buzz around the brand and more than 2 million sim cards sold. Be sure to check out the case video.

10 February 2015 | Services

Mollie’s Fund – Free Killer Tan

Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. ...
07 November 2018 |

KLM – We Are an Airline

Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM ...
07 October 2011 |

Kyocera – The Echo Temple

In The Echo Temple visitors of the Virgin Mobile FreeFest created their own party by moving in front of motion-tracking cameras. The installation converted the crowds movements into dance ...