Iliad – The Truest CEO

19 February 2019 | Services

Corruption, populism, false promises: Italy  has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises total honesty. To prove this to Italians CEO Benedetto Levi showed some balls. He was connected to a lie detector during a live interview on Facebook in which people could ask him questions. The result? A great buzz around the brand and more than 2 million sim cards sold. Be sure to check out the case video.

20 June 2014 |

CNA – English Course

Again an inspiring concept from Brazil, where language school CNA brilliantly connected young Brazilians who want to learn English with elderly Americans living in retirement homes who just want ...
02 July 2022 |

Download our new white paper: Rewards Pay Off  

Reward marketing is one of the most concrete, cost-effective and measurable methods to increase interest in a product or brand, amplify conversion and encourage customers to repeat their purchases. ...
29 January 2020 | Services

Fi Network – Buried in Gigabytes

The new Spanish telco provider Fi Network came up with a crazy idea to explain to the Generation Z what’s possible with the gigabyte capacity of its subscriptions. They ...