Iliad – The Truest CEO

19 February 2019 | Services

Corruption, populism, false promises: Italy  has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises total honesty. To prove this to Italians CEO Benedetto Levi showed some balls. He was connected to a lie detector during a live interview on Facebook in which people could ask him questions. The result? A great buzz around the brand and more than 2 million sim cards sold. Be sure to check out the case video.

23 January 2015 | Services

PEDAGOGIUM – FREEDOM TATTOOS

Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created ...
22 January 2019 |

AeroMexico – DNA Discount

In this creative campaign, which has gone viral, AeroMexico tackles the tensions over the U.S.-Mexico border wall with a humorous twist. In a series of interviews, the airline seeks ...
25 June 2009 |

Volkswagen – Summer check

Thousands of Dutch families will leave soon for their summer holiday. To prevent car troubles during the journey, Volkswagen offers a Summer check. To promote the service the company ...