Iliad – The Truest CEO

19 February 2019 | Services

Corruption, populism, false promises: Italy  has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises total honesty. To prove this to Italians CEO Benedetto Levi showed some balls. He was connected to a lie detector during a live interview on Facebook in which people could ask him questions. The result? A great buzz around the brand and more than 2 million sim cards sold. Be sure to check out the case video.

20 June 2014 | Services

CNA – English Course

Again an inspiring concept from Brazil, where language school CNA brilliantly connected young Brazilians who want to learn English with elderly Americans living in retirement homes who just want ...
31 March 2009 | Services

Swiss Skydive – Elevator

Parachute school Swiss Skydive had no budget for a large-scale advertising campaign. Wirz/BBDO created this cheap alternative to give elevators users the awesome experience of a free fall....
14 March 2014 | Services

Polish Red Cross – Very Good Manners

This campaign by the Polish Red Cross is a simple but very clever concept to increase charitable donations. It uses restaurants’ placemats to inform diners that by laying their ...