NUTRALITE – HEALTH CHA SHREE GANESH
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up ...
The Impossible Burger is a 100% veggie burger that smells, cooks and tastes like ground beef from cows. It comes from a Silicon Valley start-up on a mission to prove plant-based foods can be just like real meat. In order to drive demand for the burger in Chicago, a city with dining culture centered around meat, the company hosted a unique pop-up experience. For two days a restaurant was turned into a ‘meateasy’, a 1920s-inspired speakeasy hidden behind a fake butcher shop facade. Inside actors dressed like butchers, bouncers and flappers interacted with about 400 guests over the two evenings.