ING – Jeugd & Geld Wijzer

BrandBase developed the concept of the Jeugd & Geld Wijzer by ING. This online tool helps parents with the financial education of their children. In a helpful design users walk step by step through the most important elements of financial education like allowance, saving, earning and spending. In each step they can compare their personal situation with facts and figures that represent the national average in Holland. These facts and figures are based on studies by the Dutch financial expertise centers Nibud and CentiQ. In the end parents receive a personal document with tailor-made financial education advises.