ING – Wegwijzer
The Dutch ING bank smartly uses the brand new G1 GSM, Google’s answer to the Apple iPhone. The ING Wegwijzer is a free mobile application that helps users to ...
To celebrate the three-year anniversary of ING’s Mobile Banking App, BrandBase created a tasty activation to thank current users and inspire people to try out the application. The APPle Pie event took place on 13 November. On that day, 12 bakery teams on 12 train stations across The Netherlands handed out fresh pieces of apple pie to passengers who had installed the app on their smartphones. The activation was supported regionally with (Facebook) ad with interesting facts about ING Mobile Banking App in each province.