Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
What would happen when talented street artists get inspired by classic masterpieces from the Rijksmuseum? In Old Masters by New Masters three urban artists recreate pieces of Rembrandt, Frans Hals and Willem van de Velde in the streets of Amsterdam. The project is an initiative by ING, main sponsor of the Rijksmuseum, and BrandBase came up with the concept and took care of the production. In this short documentary you can see how the new masters bring to life the old masters with modern graffiti techniques.