Ambev – Antarctica Breathalyzer
With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. ...
Facebook’s Timeline shows your social media life such as pictures, videos and status updates in chronological order. The Israeli Anti-Drug Authority used the new feature to create the world’s first Timeline campaign. It shows two lives of a guy named Adam Barak: one getting addicted to drugs, one staying clean. Great concept!