THE NORTH FACE – NEVER STOP EXPLORING STUNT
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they ...
India is home to the world’s largest democracy – with up to 900 million votes being cast in the current parliamentary election. But those who live in remote parts of India can’t get to the polling booths. Tough terrain, extreme temperatures and lack of transport affect voter turnout. But this election Jeep came to the rescue with a bold idea, underlining Jeep’s mantra Go anywhere. Do anything. During a year they mapped out some of the most inaccessible areas and arranged for a convoy of cars to ferry the residents to their closest polling booths for the first time ever.
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...