ANWB – Light Brigade
This fall the Dutch organization ANWB wished to inform bicyclists about the necessity of good lighting. To do that BrandBase came up wit a series of cheerful activations starring ...
In this heart-warming social initiative JetBlue re-vitalizes the pay it forward-concept. The airline started Fly it Forward by giving free tickets to persons involved in humanitarian efforts. Once their trip is completed, the fliers will then pass that opportunity on to the next doing good traveler, and so on and so on. The mission is to create a chain of goodness carried on JetBlue’s wings. The campaign site and trailer video feature the experiences of the first Fly it Forward-fliers.