Sony – The Xperia Soda Stunt
With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...
The Taiwanese start-up Kagulu wants to be known for its transparent and quick used car price evaluations. That’s why they came up with this creative outdoor stunt. A high-tech truck outfitted with sensors, cameras and a big screen scanned automobiles in de streets of Taipei and told drivers on the spot how much their car was worth.