Kate Spade – 24/7 Virtual Window Shopping

01 July 2013 | Durables

In order to get noticed in the hectic shopping world of New York City, brands must come up with a really good idea. Like this great retail concept by Kate Spade. In cooperation with eBay the designer brand launched four pop up stores in Manhattan. By using the interactive window passers-by could swipe 24/7 through the collection and buy clothes with their phones. The purchase is delivered for free anywhere in Manhattan within an hour! That’s what I call 24/7 shopping in the city that never sleeps. Look here for a news report by Mashable.
 

 

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