Kellogg’s – The Tweet Shop

To celebrate the launch of the Special K Cracker Chips, Kellogg’s came up with a creative and clever activation: The Tweet Shop. They opened a pop-up store in London Soho area where Twitterers during four days could trade tweets for a bag of Special K Cracker Chips. A smart way to get products into people’s hands and give them something to talk about. The campaign also generated an enormous amount of free publicity all over the world. Nice work!