PlayStation – War on the Floor
More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights ...
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. Like the high-end fashion brand Kenneth Cole. To promote its new fragrance, the brand created a Google Glass app for its 21 Days, 21 Deeds challenge, which asks people to do random good deeds, and use Glass to prove that they did it. According to trendwatchers campaigns such as this one could mark the start of a revolution in marketing. This article shows how Google Glass could change advertising.
More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights ...
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
Brandactivation.nl initiator BrandBase is very proud on the Silver Lion Cyber and Design we won for the Pallet Project. It’s a great recognition for the hard work we put ...