Kenneth Cole – Google Glass Campaign

07 March 2014 | Durables

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. Like the high-end fashion brand Kenneth Cole. To promote its new fragrance, the brand created a Google Glass app for its 21 Days, 21 Deeds challenge, which asks people to do random good deeds, and use Glass to prove that they did it. According to trendwatchers campaigns such as this one could mark the start of a revolution in marketing. This article shows how Google Glass could change advertising.