Laive – The Italian Persecution
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
The idea of interactive music tables isn’t new. Philips did it two years ago in pubs in London. Yet this experimental store concept for music loving urban youth in South Africa is definitely worth checking out. Because of the innovative bone technology (sound waves were transmitted through people’s arms to their ears) and the nice link with local and social. The case video tells it all.