Volkswagen – Fast Lane fun
‘Fast Lane – Driven by fun’ is the slogan of the new campaign for the Volkswagen Polo GTI. The German car manufacturer is going to introduce the new model ...
This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will launch its Hair Coach, the world’s first smart hairbrush that empowers people to track and improve hair health. Filled with sensors the brush seamlessly syncs to your smartphone and can provide insights and custom made advice for product that fit your hair.