Kérastase – Hair Coach

04 January 2017 | Durables

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will launch its Hair Coach, the world’s first smart hairbrush that empowers people to track and improve hair health. Filled with sensors the brush seamlessly syncs to your smartphone and can provide insights and custom made advice for product that fit your hair.