Kérastase – Hair Coach

04 January 2017 | Durables

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will launch its Hair Coach, the world’s first smart hairbrush that empowers people to track and improve hair health. Filled with sensors the brush seamlessly syncs to your smartphone and can provide insights and custom made advice for product that fit your hair.

 

 

03 July 2019 |

Nike – Mount Olympus

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
21 May 2015 | Durables

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
30 October 2016 |

The North Face – Extreme Shopping

If it comes to brand experiences The North Face in South Korea dares to go to the max. In its Extreme Shopping campaign, the outdoor specialist surprises shoppers with ...