KitKat – Have a Break Airport Machine

18 May 2018 | Fastmovers

‘Have a break, have a KitKat’. One of most iconic slogans in advertising was born in 1958. The question is whether you can transport an idea that was born in the days of Don Draper to this era of experiences. JWT Brazil gives it a good shot in this creative vending machine at Sao Paulo airport. It handed out free KitKats to people who indeed needed a break. The machine scanned boarding passes and recognized if flights were delayed. If so it delivered free candy and brought a smile to the faces of people that could use one.

17 June 2011 | Fastmovers

Cerveza Norte – The Best Excuse Ever

Guys want to go to the bar with the boys, their girlfriends have other plans. Cerveza Norte translated this classic boy-girl fight in a brilliant campaign. For each donated ...
30 March 2011 | Fastmovers

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
25 February 2010 | Fastmovers

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...