Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
‘Have a break, have a KitKat’. One of most iconic slogans in advertising was born in 1958. The question is whether you can transport an idea that was born in the days of Don Draper to this era of experiences. JWT Brazil gives it a good shot in this creative vending machine at Sao Paulo airport. It handed out free KitKats to people who indeed needed a break. The machine scanned boarding passes and recognized if flights were delayed. If so it delivered free candy and brought a smile to the faces of people that could use one.