KitKat – Massage Billboard

KitKat is famous for inspiring people to have a break and this fun activation in Bogota really does the job. The candy brand created bus shelters that served as massage parlours. When stressed passers-by’s leaned against them, they would activate motors inside the billboards that would give a pleasant rubdown. All the billboards could be found in Google maps and every time somebody on Twitter typed the words ‘tired’, ‘stress’, an instant reply would show them a map with the location of the nearest massage billboard.