Mollie’s Fund – Free Killer Tan
Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. ...
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which people could win a night in a plane that was transformed into a luxurious apartment. It resulted in no less than 10,000 participants. This video shows how the 3 lucky winners spent a magical night in the airplane apartment. Check out the campaign site for more pictures and a making of video.