Kasperky Lab – Kaspersky Virus Hunt
For most consumers antivirus software is a necessary evil. And a necessary evil is often not the best starting point for a cheerful brand activation. Therefore thumbs up to ...
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which people could win a night in a plane that was transformed into a luxurious apartment. It resulted in no less than 10,000 participants. This video shows how the 3 lucky winners spent a magical night in the airplane apartment. Check out the campaign site for more pictures and a making of video.