LUFTHANSA – ARE YOU KLAUS-HEIDI?
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with ...
With 3.9 million likes on Facebook and half a million Twitter followers KLM already has a strong position on social media. The recently launched mobile game Avation Empire is an interesting step forward in their brand loyalty strategy. By playing Avation Empire you can experience the complexity of running an airline: choose your destinations, invest in aircraft and design your airports as times and technologies change. Want to check it out? It’s now available on the App Store and soon on Google Play.