Mollie’s Fund – Free Killer Tan
Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. ...
The KLM webcare team weekly receives requests from people who would like to travel but can’t afford the ticket. Each one of these requests comes with a heart-wrenching story. To help one of the dreams come true KLM came up with a special social media experiment: FlightFunding. The airline approached its millions of followers on social media to donate money so the Dutch teacher Juanita could see her five year old grandson for the first time. Already after eight hours Juanita’s dream was successfully funded and she was able to spent Thanksgiving with her family in Canada.