KLM – Surprise
Royal Dutch Airline KLM smartly uses the power of Twitter and Foursquare in this sympathetic social media campaign. Passengers who put outs tweets that they are waiting for a ...
Waiting at an airport is usually quite boring. That’s why KLM came up with a fun activation to kill the time. The Dutch airline has set up Take-off Tips booths in Amsterdam, Oslo and Rio de Janeiro. In these interactive installations you can connect with a fellow traveler at another airport who is leaving the country where you’re headed so you can exchange tips. To make the experience more personal the installation projects the other person onto a transparent hologram fabric.