Rijksmuseum – Our Heroes are Back
This weekend the Rijksmuseum in Amsterdam opens after a ten-year renovation. That means that Vermeer’s The Milkmaid, Rembrandt’s The Night Watch and all that other magnificent paintings finally can ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM turned into what Germans believed it was: a bank, a restaurant and a radio station. In the aviation-themed restaurant they served KLM inflight meals for free. The branded cash machine surprised passers-by with a free flight ticket and KLM took over a German radio station to bring fun news, commercials, a quiz and the campaign song ‘We are an Airline’ (that also will be released on Spotify).