WestJet – Fort McMurray Strong
WestJet – Fort McMurray Strong May 3 of this year a wildfire destroyed over 2,400 homes made in Fort McMurray, Canada. The community is still grappling with the devastation, ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM turned into what Germans believed it was: a bank, a restaurant and a radio station. In the aviation-themed restaurant they served KLM inflight meals for free. The branded cash machine surprised passers-by with a free flight ticket and KLM took over a German radio station to bring fun news, commercials, a quiz and the campaign song ‘We are an Airline’ (that also will be released on Spotify).