Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM turned into what Germans believed it was: a bank, a restaurant and a radio station. In the aviation-themed restaurant they served KLM inflight meals for free. The branded cash machine surprised passers-by with a free flight ticket and KLM took over a German radio station to bring fun news, commercials, a quiz and the campaign song ‘We are an Airline’ (that also will be released on Spotify).
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to ...
At first sight it seems as if people walked into a normal high-end leather store in Bangkok. But when the shoppers took a better look at the bags, belts, ...
With this successful media campaign Amnesty International stood up against the death penalty in Puerto Rico. The restaurant element of the campaign got people really involved and opened a ...