WaterIsLife – Art Heist for Good
In a project that pushes ethical boundaries nonprofit organization WaterIsLife and the New York agency Deutsch went on a mission to take from the poor to give to the poor. After ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM turned into what Germans believed it was: a bank, a restaurant and a radio station. In the aviation-themed restaurant they served KLM inflight meals for free. The branded cash machine surprised passers-by with a free flight ticket and KLM took over a German radio station to bring fun news, commercials, a quiz and the campaign song ‘We are an Airline’ (that also will be released on Spotify).