Suntory – Worlds First Interactive Whisky Glass
Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
Pinterest is an up and coming sociaal network that allows users to pin images to a board. Since mostley women use the site, Kotex was the first major brand to launch a campaign on the platform. For Womens Inspiration Day Kotex selected fifty inspiring women that they found on Pinterest. The lucky ladies received a virtual Kotex-giftbox that was compiled on the basis of their own Pinterest-boards. All the women had to do to get the real package was post about the gift box on Pinterest and other social platforms. The campaign created a huge buzz on Pinterest, but also Facebook and Twitter. Look here for the case study.