Grolsch – COOL
On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for ...
Pinterest is an up and coming sociaal network that allows users to pin images to a board. Since mostley women use the site, Kotex was the first major brand to launch a campaign on the platform. For Womens Inspiration Day Kotex selected fifty inspiring women that they found on Pinterest. The lucky ladies received a virtual Kotex-giftbox that was compiled on the basis of their own Pinterest-boards. All the women had to do to get the real package was post about the gift box on Pinterest and other social platforms. The campaign created a huge buzz on Pinterest, but also Facebook and Twitter. Look here for the case study.