KPN – 4G Store Experience

During December shopping streets in the Netherlands look at their best with lots of people and fabulous holiday window displays. Then all of a sudden, in the weeks before the Dutch feast day of Sinterklaas, ultra fast 4G Zwarte Pieten pop up. They direct shoppers to a store activation organized by telecom provider KPN. In 120 KPN stores across the Netherlands people can write their three most wanted gadgets on a wish list and have the chance of winning those items for Sinterklaas or Christmass. BrandBase developed the concept, created special newspaper ads and designed the entire in store and digital material.