Aviva – You are the Big Picture
Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm ...
To celebrate the launch of a new XL store in Rotterdam, Dutch telecom provider KPN came up with an XL treat: the biggest chocolate letters in the world. People who attend the store opening tomorrow get the chance to break off a piece of one of the 880-pound giants and win a gadget that is hidden inside the chocolate, like a golden Samsung Note 3 or a golden Samsung Gear. BrandBase created and developed the concept and Chocoloco manufactured the giant chocolate letters.