KPN – The biggest chocolate letters in the world

29 November 2013 | Services

To celebrate the launch of a new XL store in Rotterdam, Dutch telecom provider KPN came up with an XL treat: the biggest chocolate letters in the world. People who attend the store opening tomorrow get the chance to break off a piece of one of the 880-pound giants and win a gadget that is hidden inside the chocolate, like a golden Samsung Note 3 or a golden Samsung Gear. BrandBase created and developed the concept and Chocoloco manufactured the giant chocolate letters.