AXA Bank – Bricks
It’s not easy for banks to emphasize their stability in these unstable economic times. The Belgium AXA Bank tries it with this powerful brick outdoor ad....
According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with TBWA for this disruptive recruitment project. To test the precision dexterity of students they came up with tests involving origami, sushi and insects. All of these Surgeon Try-outs were done against the clock, adding extra pressure to the physical challenge. The case video is a real suspense thriller.