New Museum New York – Recalling 1993
To promote this exhibition on New York in de nineties Droga5 created this great campaign. They transformed the city’s pay phones into time machines that allow passer-by to make ...
According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with TBWA for this disruptive recruitment project. To test the precision dexterity of students they came up with tests involving origami, sushi and insects. All of these Surgeon Try-outs were done against the clock, adding extra pressure to the physical challenge. The case video is a real suspense thriller.