Polish Red Cross – Very Good Manners
This campaign by the Polish Red Cross is a simple but very clever concept to increase charitable donations. It uses restaurants’ placemats to inform diners that by laying their ...
According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with TBWA for this disruptive recruitment project. To test the precision dexterity of students they came up with tests involving origami, sushi and insects. All of these Surgeon Try-outs were done against the clock, adding extra pressure to the physical challenge. The case video is a real suspense thriller.