KURASHIKI CENTRAL HOSPITAL – SURGEON TRYOUTS

18 June 2016 | Services

According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with TBWA for this disruptive recruitment project. To test the precision dexterity of students they came up with tests involving origami, sushi and insects. All of these Surgeon Try-outs were done against the clock, adding extra pressure to the physical challenge. The case video is a real suspense thriller.

21 December 2016 | Services

WestJet – Fort McMurray Strong

WestJet – Fort McMurray Strong May 3 of this year a wildfire destroyed over 2,400 homes made in Fort McMurray, Canada. The community is still grappling with the devastation, ...
22 October 2015 | Services

Ecuador Ministry of Transportation and Tourism – Blind Trip

Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of ...
08 October 2015 | Services

ANWB – Paul the Night Cyclist

This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...