Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
In The Echo Temple visitors of the Virgin Mobile FreeFest created their own party by moving in front of motion-tracking cameras. The installation converted the crowds movements into dance music. The result is this wild interactive party. Great out of the box concept from Kyocera!