Purina – Street Vet
To emphasize the importance of veterinary check-ups and good dog food Nestlé’s pet product brand Purina came up with an innovative outdoor campaign that encourages dogs to pee on ...
Brands don’t need fancy, expensive booths to distinguish themselves at summer festivals. Small Finnish distillery Kyrö found a more original way to cheer up festival visitors. The company focused on helping their customers with the most irritating thing at festivals: queueing for drinks. That brought up a simple great idea called Puolestakyröttäjät, professional queuers recruited by Kyrö. The professional queuers queued for the festival goers so that they didn’t lose a second of the fun. Everyone loved it, including the press. The campaign reached over 2 million Finns through earned media.