Kyrö – Professional Queuers

Brands don’t need fancy, expensive booths to distinguish themselves at summer festivals. Small Finnish distillery Kyrö found a more original way to cheer up festival visitors. The company focused on helping their customers with the most irritating thing at festivals: queueing for drinks. That brought up a simple great idea called Puolestakyröttäjät, professional queuers recruited by Kyrö. The professional queuers queued for the festival goers so that they didn’t lose a second of the fun. Everyone loved it, including the press. The campaign reached over 2 million Finns through earned media.