Heineken – Beer-injected Sneakers
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
Following the success of the award-winning Save Our Species campaign last year, French fashion brand Lacoste and the International Union for Conservation of Nature again turn our attention to threatened species. To mark the International Day for Biological Diversity (May 22) nine Lacoste flagship stores around the world, along with lacoste.com, were fully dedicated to the cause. The 3520 polos sold out in no time and all profits were donated to help IUCN’s efforts to conserve threatened wildlife.