IKEA – A Voyeur’s Dream
Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show ...
One of the most iconic logos in fashion, the Lacoste crocodile, is making way for ten threatened animals in a new line of limited-edition polo shirts. For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild. Ranging from 30 examples for the Vaquita to 450 examples for the Anegada Rock Iguana. The shirts were launched during the Paris Fashion Week and available for sale online on the Lacoste website (they sold out quite fast). For this campaign Lacoste teams up with the International Union for Conservation of Nature (IUCN) and each polo purchased helps to preserve these endangered species. Great doing good activation that reminds us of last year’s Tiger protection campaign for WWF.