Heineken – Departure Roulette
Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped. Heineken sent four men to remote destinations around the world, and filmed how they made their ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s best-known Italian restaurants that use delivery apps. Every time someone set off with a delivery order, the Laive drivers followed them, knocked on the same door and gave the resident a pack of parmesan cheese to complement their meal. According to McCann Worldgroup, the agency behind the campaign, Persecución a la italiana generated 4.5 million interactions as well as 63,800 shares, 22,100 comments and 800,000 likes on social media.