Coca-Cola – The Personalised Road
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s best-known Italian restaurants that use delivery apps. Every time someone set off with a delivery order, the Laive drivers followed them, knocked on the same door and gave the resident a pack of parmesan cheese to complement their meal. According to McCann Worldgroup, the agency behind the campaign, Persecución a la italiana generated 4.5 million interactions as well as 63,800 shares, 22,100 comments and 800,000 likes on social media.