Heineken – QR Festival sticker
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s best-known Italian restaurants that use delivery apps. Every time someone set off with a delivery order, the Laive drivers followed them, knocked on the same door and gave the resident a pack of parmesan cheese to complement their meal. According to McCann Worldgroup, the agency behind the campaign, Persecución a la italiana generated 4.5 million interactions as well as 63,800 shares, 22,100 comments and 800,000 likes on social media.