Baywatch – The Slow Mo Marathon
In the same week Nike tried to break the 2 hour marathon barrier, in Los Angeles the marathon motto was ‘go slow like a pro’. To create a buzz ...
Swedish insurance company Länsförsäkringar is known for its social sustainability activations that aim to help (young) people regain life in the real world. The company’s latest initiative is a hotel room in Gothenburg that rewards visitors for staying away from their screens. The Check Out Suite is equipped with the Länsförsäkringar Skärmfri smart lamp. As you surf the internet, the light gradually changes until it starts to glow red. The more time you spend online, the more you pay for the hotel room. If you don’t use a screen at all, it’s free.