Länsförsäkringar – #ImPerfect

Teens spend hours every day on social media. Online they are often confronted with unattainable ideals that can cause low self-esteem. Swedish insurance company Länsförsäkringar, a brand with a focus on youngsters, wants to help teens see beyond the fake online façade. To do so they joined forces with influencers. By wearing the #ImPerfect t-shirt a group of Swedish actors, rock stars and designers turned themselves into human billboards during eye catching events. Within days, all major national media in Sweden had covered the story and the topic even made it onto the educational agenda.