PEDAGOGIUM – FREEDOM TATTOOS
Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created ...
Teens spend hours every day on social media. Online they are often confronted with unattainable ideals that can cause low self-esteem. Swedish insurance company Länsförsäkringar, a brand with a focus on youngsters, wants to help teens see beyond the fake online façade. To do so they joined forces with influencers. By wearing the #ImPerfect t-shirt a group of Swedish actors, rock stars and designers turned themselves into human billboards during eye catching events. Within days, all major national media in Sweden had covered the story and the topic even made it onto the educational agenda.
Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created ...
Chipmaker Qualcomm aims to everyday life better with mobile. Therefore they organized a series of cheerful mini-events at a bus stop. Fun activation that generated more than 3 million ...
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...