LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Passionate, romantic and born with a great sense for style and beauty. According to Lavazza Italians are internationally known for their knowledge of the good things in life. That inspired the coffee brand to setup this nice community-based online campaign that lets anyone from around the world talk with Italians about food, shopping, love and lifestyle. After looking at the exchanged video communication Lavazza will select four people every month to fly to Italy for intensive lifestyle training.