League of Legends – Honeyfruit

03 June 2021 | Durables

In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile version the in-game power-up was brought to life by a world-class chef. Gamers were invited to try it at event locations and influencers and game creators received a kit at home. The campaign earned 6.1 million social and media impressions within 2 weeks and the success contributed to the mobile version’s rise to the top of the App Store game charts in every market.