Lockheed Martin – Field Trip to Mars
Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile version the in-game power-up was brought to life by a world-class chef. Gamers were invited to try it at event locations and influencers and game creators received a kit at home. The campaign earned 6.1 million social and media impressions within 2 weeks and the success contributed to the mobile version’s rise to the top of the App Store game charts in every market.
Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people ...
Brilliant brainwaves. That is what the Mazda Challenge & Inspire Competition is all about. Creative thinkers can share eureka moments with us on Mazda’s Facebook page, where we can ...