Obi – Renovated Billboards
DIY stores in Germany are caught up in a massive price war. That results in a lot of aggressive and ugly looking advertising. Germany’s biggest DIY chain Obi tries ...
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign.
DIY stores in Germany are caught up in a massive price war. That results in a lot of aggressive and ugly looking advertising. Germany’s biggest DIY chain Obi tries ...
Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a ...