Adidas – Augmented Reality
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...
This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along the way to explore a new form of motion. Pursuing that goal with a gadget that has been famous since the legendary scene from Back to the Future of course is a great marketing stunt. If you are interested in the technical backgrounds we recommend the making of video.