Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along the way to explore a new form of motion. Pursuing that goal with a gadget that has been famous since the legendary scene from Back to the Future of course is a great marketing stunt. If you are interested in the technical backgrounds we recommend the making of video.