ASICS – Lights on LA PR Stunt
To celebrate the 30th edition of the LA Marathon title sponsor ASICS lighted up Los Angeles. The night before the event ASICS marked the entire 26.2 mile course with ...
This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along the way to explore a new form of motion. Pursuing that goal with a gadget that has been famous since the legendary scene from Back to the Future of course is a great marketing stunt. If you are interested in the technical backgrounds we recommend the making of video.