Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

09 March 2017 |

Hummel – All-white Football Kit

After two missed qualifications, the Danish national football team has reached rock-bottom. When sports brand Hummel recently returned as sponsor, they wanted to start with a blank page. Instead ...
14 April 2009 |

Baker Tweet

Baker Tweet is one of the best commercial Twitter applications I’ve seen up to now. With a special designed device bakeries can let their Twitter followers know what’s fresh ...
06 June 2012 | Durables

Volkswagen – Das Interland

In this EURO2012 campaign Volkswagen Netherlands plays with the rivalry between Dutch and German football fans. Das Interland is an addictive game concept that connects Dutch and Germans for ...