Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

16 January 2018 | Durables

Intel – Drone Show

Intel started the world’s biggest tech conference CES with a bang. The technology giant staged a choreographed light show featuring 250 of its mini drones. The LED-carrying dancing quadcopters ...
15 September 2015 |

Hyundai – Instagram Quiz

Instagram advertising is booming and car brands have been doing several cool things on the social platform lately. Landrover for example launched this neat piece of adventure storytelling and ...
02 August 2012 |

Nike – House of Innovation

Check this seriously cool brand experience during the Olympics. In cooperation with Selfridge London Nike created the House of Innovation: a high-tech experiential retail space designed for digitally connected ...