Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

25 June 2011 |

BrandBase wins a Silver Lion in Cannes

Brandactivation.nl initiator BrandBase is very proud on the Silver Lion Cyber and Design we won for the Pallet Project. It’s a great recognition for the hard work we put ...
02 September 2014 | Durables

Volkswagen – Charge up for the new e-Golf

To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with ...
18 January 2012 |

IKEA – A Voyeur’s Dream

Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show ...