Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

04 September 2013 |

Volkswagen GTI – Bannerbahn

Bannerbahn is a fun concept that mixes digital with the real world. At Twente Airport in Holland the lay-outs of four popular Dutch websites were painted. On Friday 13th ...
24 September 2014 | Durables

IKEA – Climbing Wall Stunt

IKEA promoted the opening of its 30th store in France with this awesome  outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA ...
13 September 2021 |

Chevrolet – Lost Roads

Colombia’s guerrilla-controlled region Caquetá remained a mystery for more than 60 years. That inspired Chevrolet to bring its global ‘find new roads’ purpose into reality with a documentary that ...