Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

25 October 2012 |

LG – So Real it's Scary

This video by LG is a huge viral hit. Why? Because it’s hilarious! I’m not quite sure if ‘so real’ also refers to the elevator images, but who cares....
20 January 2014 |

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
09 August 2012 | Durables

Gillette Light It Up – Water Projection Mapping

If you think projection mapping has reached its limits you have to watch this one from Gillette in the Boston Harbour. Light It Up is a dazzling mix of ...