Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

28 February 2018 |

Honda and Forza Motorsport – Real vs. Virtual

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal ...
11 August 2014 |

ASICS – Kerri Cannon

Sports brand ASICS is sponsor of the World Series of Beach Volleyball and one of the greatest beach volleyball players of all-time: Kerri Walsh Jennings. To offer World Series ...
01 October 2016 | Durables

IKEA – The Dining Club

When we cook together, we make more than just food. That’s the idea behind the IKEA Dining Club last September. In the company’s Shoreditch, London location people could prepare ...