Jaguar – Actual Reality
A virtual reality headset is a great gadget to let people experience a product in a three dimensional world. But some experiences can’t be simulated. Like a test drive ...
In 1978, the Argentinian government built a wall in Buenos Aires to hide a shantytown from the outside world. The neighborhood has since been known as Ciudad Occulta (The Hidden City). In this beautiful outdoor campaign LG and the non-governmental organization PH15 try to open up this hidden world. They gave neighborhood kids smartphones in order to capture their life in Ciudad Occulta. The result is a stunning photography exposition that was exposed on major billboard and other hotspots across the city.