IKEA – Facebook Showroom
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
In 1978, the Argentinian government built a wall in Buenos Aires to hide a shantytown from the outside world. The neighborhood has since been known as Ciudad Occulta (The Hidden City). In this beautiful outdoor campaign LG and the non-governmental organization PH15 try to open up this hidden world. They gave neighborhood kids smartphones in order to capture their life in Ciudad Occulta. The result is a stunning photography exposition that was exposed on major billboard and other hotspots across the city.