Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
In 1978, the Argentinian government built a wall in Buenos Aires to hide a shantytown from the outside world. The neighborhood has since been known as Ciudad Occulta (The Hidden City). In this beautiful outdoor campaign LG and the non-governmental organization PH15 try to open up this hidden world. They gave neighborhood kids smartphones in order to capture their life in Ciudad Occulta. The result is a stunning photography exposition that was exposed on major billboard and other hotspots across the city.