Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
To promote its new dishwasher, LG came up with this fun summer experience. They transformed a block in New York’s Upper East Side into a giant inflatable water park inspired by the QuadWash. The 6,750-square-foot pop-up park included large dishes, utensils and giant spray arms, from which visitors could slide down. Passers-by could get information on new dishwasher at poolside cabanas.