Philips – Parallel Lines
Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...
To promote its new dishwasher, LG came up with this fun summer experience. They transformed a block in New York’s Upper East Side into a giant inflatable water park inspired by the QuadWash. The 6,750-square-foot pop-up park included large dishes, utensils and giant spray arms, from which visitors could slide down. Passers-by could get information on new dishwasher at poolside cabanas.