LG – So Real it's Scary

25 October 2012 | Durables

This video by LG is a huge viral hit. Why? Because it’s hilarious! I’m not quite sure if ‘so real’ also refers to the elevator images, but who cares.

07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
27 March 2018 | Durables

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
29 December 2010 | Durables

IKEA – New Years Cheers App

Just before New Years Eve IKEA launched this funny app that allows you to tap two iPhones together to celebrate a precious moment. Choose a glass from the IKEA ...