Renault Zoe – Life size scalextric
To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
Nice stunt by LG in Portugal. To promote the KS360, a mobile phone with a keyboard similar to a computer, advertising agency Torke organized the national Portuguese championship sms writing. The contestants had to write a 164 letter phrase as quick as possible. The one with the fastest fingers won a 5000 euro travel cheque.
Via Direct Daily