Suntory – Worlds First Interactive Whisky Glass
Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
September 13th 2013. Overlooking Stockholm’s harbour Sweden’s first pop-up restaurant Dill opened its doors. 2-Michelin star chef Michael Wignall served a stunning nine-course meal at a cut-throat price. In no time Swedish foodies discovered Dill and for weeks the place was fully booked. But on the final opening day a dirty little secret was revealed: Dill was a publicity stunt for Lidl and for his Michelin-inspirered dishes Wignall had only had used products from the German budget supermarket chain. The campaign was designed to express their belief that ‘Good food doesn’t have to cost more’. What a fantastic idea! This case study tells the whole story.
Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an ...
December is the ideal month to spread messages of global love. Starbucks translates this feeling in their world wide Love Project. De kick-off was last week when people from ...