Popeyes – That Look From Popeyes
Last year Beyoncé released a fashion collection. It sold out instantly, but not before people noticed that the items looked nearly identical to the employee uniforms at Popeyes. Not ...
September 13th 2013. Overlooking Stockholm’s harbour Sweden’s first pop-up restaurant Dill opened its doors. 2-Michelin star chef Michael Wignall served a stunning nine-course meal at a cut-throat price. In no time Swedish foodies discovered Dill and for weeks the place was fully booked. But on the final opening day a dirty little secret was revealed: Dill was a publicity stunt for Lidl and for his Michelin-inspirered dishes Wignall had only had used products from the German budget supermarket chain. The campaign was designed to express their belief that ‘Good food doesn’t have to cost more’. What a fantastic idea! This case study tells the whole story.
Last year Beyoncé released a fashion collection. It sold out instantly, but not before people noticed that the items looked nearly identical to the employee uniforms at Popeyes. Not ...
Heineken really is a master when it comes to building a bridge between its Champions League sponsorship and cool advertising content. Like this new viral from Brazil, a country ...
Nice to see a campaign starring the virtual reality headset Oculus Rift. Indian beer brand Kingfisher used it in this installation in which festivalgoers took one hell of a rollercoaster ...