Red Bull – Instagram Stop Motion Film
Red Bull has made a name for itself as a sponsor of adrenaline boosting sports events. The brand also is very good at coming up with innovative ways to plug ...
September 13th 2013. Overlooking Stockholm’s harbour Sweden’s first pop-up restaurant Dill opened its doors. 2-Michelin star chef Michael Wignall served a stunning nine-course meal at a cut-throat price. In no time Swedish foodies discovered Dill and for weeks the place was fully booked. But on the final opening day a dirty little secret was revealed: Dill was a publicity stunt for Lidl and for his Michelin-inspirered dishes Wignall had only had used products from the German budget supermarket chain. The campaign was designed to express their belief that ‘Good food doesn’t have to cost more’. What a fantastic idea! This case study tells the whole story.
Red Bull has made a name for itself as a sponsor of adrenaline boosting sports events. The brand also is very good at coming up with innovative ways to plug ...
Last year Beyoncé released a fashion collection. It sold out instantly, but not before people noticed that the items looked nearly identical to the employee uniforms at Popeyes. Not ...
An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...