Lidl – The Dutch Grillmeister Championship

20 September 2010 | Fastmovers

To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister 2010’ and a road trip to the United States. With fire and passion the candidates battled each other in funny contests like the 50 meter chicken run, coal walking and blind sausage eating. During their efforts they were supported by a loud crowd of family and friends. The result? An unforgettable and cheerful day and lots of free publicity. Curious? Check this movie on the action site.