Fi Network – Buried in Gigabytes
The new Spanish telco provider Fi Network came up with a crazy idea to explain to the Generation Z what’s possible with the gigabyte capacity of its subscriptions. They ...
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer in their bodies, but the emotional paralysis in their mind. To help cancer patients overcome this, Lilly Oncology created the Get Up Alarm Clock – a social media device that aggregates messages of strength from loved ones and projects them onto people’s bedroom ceilings. By tapping into their social network, it gave cancer patients reasons to get up and fight. The Get Up Alarm Clock reached more than 300 people and the campaign was a prize winner at several major festivals.