Lipton Ice Tea – Water Fights

06 August 2013 | Fastmovers

Check this very sunny activation by Lipton Ice Tea in The Netherlands. During a hot summer weekend the brand organized a spectacular water fight on the Solar Weekend. Look here for the very cool video.

25 February 2010 | Fastmovers

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
05 June 2015 | Fastmovers

Nivea – Sun Protection Doll

Parents often struggle to snag their children long enough to apply sunscreen. That’s why Nivea came up with a fun way to teach young children the importance of wearing ...
18 October 2011 | Fastmovers

Contrex – Contrexperience

French water brand Contrex launched a miniral water with high calcium content. This supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. ...