Lockheed Martin – Field Trip to Mars

07 June 2016 | Durables

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply for Field Trip to Mars. In this group VR experience Lockheed Martin took schoolchildren on a virtual tour of Mars. What started as an ordinary bus trip through Washington D.C. suddenly turned into an incredible space journey. The project won 19 Lions in 11 categories at this year’s Cannes Festival.

14 August 2015 |

Samsung – Recharge Yourself

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design ...
08 February 2009 | Durables

Björn Borg – Let’s Break Up

Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...
11 January 2017 |

Canon – Printers in Concert

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...