Lockheed Martin – Field Trip to Mars

07 June 2016 | Durables

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply for Field Trip to Mars. In this group VR experience Lockheed Martin took schoolchildren on a virtual tour of Mars. What started as an ordinary bus trip through Washington D.C. suddenly turned into an incredible space journey. The project won 19 Lions in 11 categories at this year’s Cannes Festival.

04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
20 December 2013 | Durables

Renault Zoe – Life size scalextric

To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
04 May 2012 | Durables

Nissan – Househunter Test-drive

New expats arriving in Dubai share two challenges: they have to find a new home and a new car.  In Househunter Test-Drive Nissan combines these two ingredients in one ...