Lockheed Martin – Field Trip to Mars

07 June 2016 | Durables

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply for Field Trip to Mars. In this group VR experience Lockheed Martin took schoolchildren on a virtual tour of Mars. What started as an ordinary bus trip through Washington D.C. suddenly turned into an incredible space journey. The project won 19 Lions in 11 categories at this year’s Cannes Festival.

05 December 2014 | Durables

IKEA – KITCHEN BLIND TEST

IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed ...
29 March 2016 | Durables

Purdy – Paint with Accuracy

Everyone knows that the hardest part of painting is in the details. Painting tools brand Purdy translates this into a very creative and effective piece of brand activation. With ...
21 May 2015 | Durables

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....