HEMA – CROP CiRCLE STUNT
For the seventh time in a row the Dutch population elected retailer HEMA as the most indispensable brand. To celebrate this fact BrandBase came up with a stunt starring ...
With My UV Patch L’Oréal explores new ways of communicating with its customers. The beauty company developed a ground-breaking piece of wearable technology that monitors UV exposure and helps consumers educate themselves about sun protection through an app. In this interview L’Oréal tech guru Guive Balooch explains the background of the project.