Scotch-Brite – Wash Your Bill
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in ...
With My UV Patch L’Oréal explores new ways of communicating with its customers. The beauty company developed a ground-breaking piece of wearable technology that monitors UV exposure and helps consumers educate themselves about sun protection through an app. In this interview L’Oréal tech guru Guive Balooch explains the background of the project.